Looking After Baby’s Teeth Inspires Entrepreneur of the Year

2011 June 29
by Asha Sood

 A mum and innovator has been awarded with an Entrepreneur Of The Year 2011 Award following the launch and commercial success of her infant oral healthcare products.

Dominique Tillen, founder of  Brush-Baby which manufactures baby ‘toothbrushes’ was inspired by her daughter to create an innovative product range which filled a gap in the market. The concept of her company and her original dental product range aims to meet the desire of parents and dental professionals looking to address the oral healthcare needs of babies and young children.

The unique Brush-Baby Chewable Toothbrush is based around a baby’s natural urge to chew, particularly during the teething phase. It combines a chewable toothbrush  with a teether which massages and soothes tender gums as it cleans baby teeth.

The Brush-Baby Chewable toothbrush is widely available in the UK and can be found in John Lewis, Waitrose, Sainsburys,Tesco and Mothercare stores with increasing sucess and availability in Europe, Australia and the Middle East.
Other products in the range include Dental Wipes which can be used to keep oral bacteria and plaque at bay prior to the eruption of baby teeth and xylitol/fluoride toothpastes for babies and children aged from birth to six years.

Once a child’s teeth appear,looking after their teeth should become an important part of a daily hygiene routine.

The Folllowing are Dental Health Recommendations on how best to care for young teeth:

  • Use a children’s toothbrush with a small amount of toothpaste.
  • Supervise your child’s brushing until they are at least age seven.
  • Once all the first teeth have appeared, use a small-headed soft toothbrush and clean teeth with small circular movements, one area at a time.
  • Remember to  gently brush behind the teeth and onto the gums as well as fronts of teeth.
  • Try to incorporate tooth brushing into a twice daily routine, morning and night.
  • Encourage and praise children to look after their teeth and adopt health eating habits from a young age

Further information on Brush Baby Products  www.brushbaby.co.uk.

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