Dental Practice is just smiles better
New cosmetic dental practice in Derby
A derby dental practice has invested £200,000 in gleaming new clinics and expanded its staff in a bid to bring Hollywood-style smiles to the city.
Oakwood Dental Centre, in Bishop's Drive, Oakwood, is now also the Cosmetic White Smiles Clinic, with more staff and state-of-the-art technology.
Patients can even take in their own DVDs to watch on overhead entertainment systems while having work done.
The clinic, the official dental practice to Derby County Football Club and Derby County Cricket Club, also has a dental laboratory on site, meaning it can offer clients needing more than just a filling or polish an even quicker service than most other practices.
Dr Aneu Sood, a graduate of Sheffield University, who opened the practice in 1990, carried out the extensive refurbishment work last year. It took six months to complete, and the clinic stayed open throughout.
Before the work, the clinic employed two dentists, a hygienist and five support staff. It now has three dentists, a second hygienist and two more support personnel as well as people working in the laboratory.
The premises are now double the size they were, giving scope for further expansion, and Mr Sood is hoping to have another dentist and two more support staff join the team in the near future.
State-of-the-art technology introduced includes ozone treatment - non-mechanical repair of teeth suffering bacterial decay, which takes away any need for injections and drills for cavity work.
Cosmetic White Smiles is also offering laser whitening of teeth.
Despite the investment and the move towards Hollywood-style cosmetic dentistry, however, the clinic is not turning its back on its NHS roots.
Two of the dentists are continuing to service NHS clients, although one is not taking on new NHS clients.
A spokeswoman for the practice said: "We now specialise in cosmetic work, offering the latest treatments for whatever the patients want done.
"And with the laboratory on site we can offer an even quicker service because work, such as crowns or caps, is carried out on site rather than having to be sent away."
Mr Sood, who has a reputation in the industry for ensuring his practice is always up-to-date and has appeared on many radio and television programmes to talk about dentistry, moved in to cosmetic dentistry because more and more people were asking for cosmetic work.
The spokeswoman added: "It doesn't matter what walk of life you're in, whether its sales or celebrity, people feel more confident if they have a balanced white smile."
Article by Andrew Hibbard, Derby Evening Telegraph